In the past, if you owned a small, or even medium-size, business, you may have been able to get away with very little marketing. Well those days are gone. Not only do you need to market nowadays (no matter what size business you own) but you need to be involved in many different types of marketing. They are all a part of your marketing strategy.The changing approach to marketing for your businessIn days gone by, the marketing approach that business owners used was outbound marketing. With outbound marketing, the advertiser placed ads in various places (print ads, television, radio, etc). Although that marketing approach worked for a long time, eventually, the target audience got smart and learned how to block the ads in various ways. Of course, that left the business owners with a really big problem.A newer (and probably more effective approach in this digital technology age) is inbound marketing. Inbound marketing is the opposite of outbound marketing.Because they are coming to you willingly, they are prequalified and; therefore, they are customers who suit your business needs more closely. There are several different ways that you are able to reach your customers and to positively influence them.You can interact with your target audience over the Internet, through the various social media channels that you have chosen for your particular business, and various other means of online communication. The truth is that business people nowadays are too busy and too impatient to spend a lot of time on anyone or anything. If you can interact with them quickly and effectively, they will listen to you and they will keep coming back for more. It is a win-win situation.Take advantage of what is in front of youMost likely, by now, you recognize the importance of interacting with your target audience (and anyone connected to your target audience) online. Online interactions give you to opportunity to reach a very large number of people in the shortest amount of time possible. However, it is very important for you to understand clearly that even though you are involved with inbound marketing for your business and if you are seeing positive results from your marketing efforts, that in no way means that you should abandon your outbound marketing efforts.Traditional marketing is still very important and you should still retain that as part of your overall marketing strategy. In fact, the two types of marketing should work together and, if you work them correctly, you will see that they have a synergy that is very powerful and that achieves the results that you are hoping to achieve. Some of the marketing strategies that you will definitely not want to abandon are word-of-mouth, referral, and just plain open communication. They will all take you very far.The good thing about inbound marketing is that it will not eat into your budget very much at all. In many cases, you can achieve results from your inbound marketing efforts without spending any money at all. Of course, the price that you will have to pay is not in dollars. It is in time and effort, which are definitely valuable commodities for you as well. There are many different ways in which you can make a positive difference through your online marketing strategy.
Become an influencer via online marketing: You need to realize (if you haven’t realized already) that social media is an extremely powerful and influential tool. It behooves you to make the most of it and to leverage all that you can of social media for your business. You may (or you may not) be surprised at how much you can achieve through your social media efforts.
Increase your list of customers through your social media channels: The most popular social media channels can help you to increase your list of customers. If your branding is strong, which it definitely should be at this point, those social media channels will work in your favor. The fact is that people really want to interact through social media. It is quick, effective, and fun and many people are really interested in being a part of the whole social media scene.
Pay close attention to analytics: It is essential that you track your business’s progress extremely carefully. One of the many reasons why analytics are so important is that they allow you to understand what you are doing right and what isn’t working. They also allow you to identify trends and you can continue to hone what you are doing and you will see that the results will be positive.
Influence people so that they become loyal to your brand: Content really is king when it comes to your business’s success. People are not only interested in what you have to say but they are also extremely excited to tell you (and anyone else who is listening) what they think. They want to feel as though you value their opinions. And, why not? It is a human quality to want to be accepted and appreciated.
Position yourself so that you are top of mind for other people: Again, this goes back to the importance of content. If you share top-quality content with people on interesting, relevant topics, there is no doubt that people will be very interested in what you have to say and in how you say it. In fact, they will probably want to keep coming back for more and they will be excited about sharing your words with people whom they know and trust. That is exactly what you want to happen.
ConclusionWhen it comes to your marketing strategy for your business, it is important to remember that both traditional marketing and inbound marketing are important and your marketing strategy will be the most successful if you can use both marketing approaches together. Together, they will create an incredible buzz that people will not soon forget. If your story is sincere and told with heart, people will listen to what you have to say with pleasure. Together, there will be no stopping you!
Effectively Growing Your Digital Marketing
Baby Skin Care – Treating Cradle Cap and Nappy Rash Naturally
According to Loyola University, the average one-month-old baby is bathed four times each week and shampooed three times. Commercial Baby Skin Care Products are loaded with chemicals, fragrances and detergents that dry out sensitive skin and often cause skin rashes in babies and young children. As a result more products are applied with a further de-hydrating affect on your precious baby’s skin. For a natural approach to Baby Skin Care newborn babies need only an occasional bath in warm water and no soap or shampoo is needed. If you are treating cradle cap, nappy rash or skin rashes in babies, then use only natural baby skin care products.We recommend looking after your baby’s skin with Natural Products that are organic relief for your baby’s skin and scalp and won’t dry out skin. Baby skin care products should have a pH 5.5 and be free of Sodium Lauryl sulphate, soap agents and fragrances.Over 75 percent of newborn babies get nappy rash within the first months after birth. Nappy Rash most commonly occurs due to bacteria and detergent residues that are not completely rinsed off when nappies are changed and/or washed. It is important to keep your baby’s sensitive skin clean and well hydrated and if nappy rash does occur, we feel natural skin care products and natural treatment of nappy rash and skin rashes in babies is imperative, giving your baby the best organic start in life.The standard medical treatment for skin rashes and nappy rash is cortisone cream. Fortunately, some paediatricians prefer not use such strong steroids purely for cosmetic reasons. Try Pure Organic Aloe Vera to nourish, moisturise and protect your baby’s sensitive skin. Organic Aloe Vera will gently re-hydrate the most sensitive skin, without fragrance, colour, SLS or gelling agent added. Apply with every diaper/nappy change and don’t rub in; allow a few minutes to dry. The lotion will absorb naturally and allow for much loved nappy free time. We recommend washing the nappy area with clean water each diaper/nappy change then patting dry before applying Aloe Vera lotion. Without a powder base this baby skin care treatment insures no concerns of inhalation. Apply a barrier cream to protect your baby’s sensitive skin. A natural baby skin care barrier cream protects against further dehydration and assists in keeping nappy rash and skin rashes in babies at bay. Apply with every diaper/nappy change.Aloe Vera has a pH factor very close to that of the skin and it helps to restore the skin to its natural pH. Six antiseptics naturally contained in Aloe Vera soothe nappy rash, baby skin rashes, inflammation and irritated skin and reduce the chance of further infection. Aloe Vera is a mild anaesthetic, antibacterial & antifungal, containing anti-inflammatory fatty acids. These components have shown to assist in relieving itching, swelling, redness and pain. Aloe Vera is a natural moisturiser, fragrance and oil free, perfect for baby skin care products and treating cradle cap, nappy rash and other skin rashes in babies.Cradle Cap is a thick, yellowish, crusty rash that forms on the scalp and sometimes the eyebrows of babies. Cradle Cap can be found on newborn babies skin, on toddler scalps and if persistent cradle cap can still be found on pre-schoolers. Cradle Cap is not dangerous, only unsightly. Cradle Cap in babies and young children is caused partly by an over production of oil. We suggest, if harsh detergents are used in baby care products and used daily, the bodies natural oil production is stimulated to counter act the drying effects of these so called ‘gentle’ baby care products. Instead, apply Aloe Vera products directly onto the skin, just a fine mist at a time but apply regularly to soften cradle cap crusts, then after bathing rub gently with a towel or a soft hair brush to remove cradle cap crusts. Several attempts may be needed.Organic Aloe Vera Natural Skin Care Products [http://www.naturalskinandbeauty.com/natural-skin-care-products-with-aloe-vera] are ideal for baby skin care. Aloe Vera is natural skin treatment that will gently re-hydrate the most sensitive baby skin. Aloe Vera will cleanse, repair, moisturise and protect the most sensitive skin without fear of petroleum by products, SLS, fragrance, colour, gelling agents or fillers added.
US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%
US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 1.14%. While S&P 500 was trading at 3,701.66, up by 0.98% and Nasdaq Composite 10,690.60 was also up by 0.71 per cent
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US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%
Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. Source: Reuters
US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 345.25 points or1.14 per cent. While S&P 500 was trading at 3,701.66, up by 35.88 points or 0.98 per cent and Nasdaq Composite 10,690.60 was also up 75.75 points or 0.71 per cent. A Reuters report said that today’s strength was on the back of a report which said the Federal Reserve will likely debate on signaling plans for a smaller interest rate hike in December, reversing declines set off by social media firms after Snap Inc’s ad warning.
Source: Comex
Nasdaq Top Gainers and Losers
Source: Nasdaq
Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. The BSE Sensex ended at 59,307.15, up by 104.25 points or 0.18 per cent from the Thursday closing level. Meanwhile, the Nifty50 index closed at 17,590.00, higher by 26.05 points or 0.15 per cent. In the 30-share Sensex, 13 stocks gained while the remaining 17 ended on the losing side. In the 50-stock Nifty50, 21 stocks advanced while 29 declined.