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In the past, if you owned a small, or even medium-size, business, you may have been able to get away with very little marketing. Well those days are gone. Not only do you need to market nowadays (no matter what size business you own) but you need to be involved in many different types of marketing. They are all a part of your marketing strategy.The changing approach to marketing for your businessIn days gone by, the marketing approach that business owners used was outbound marketing. With outbound marketing, the advertiser placed ads in various places (print ads, television, radio, etc). Although that marketing approach worked for a long time, eventually, the target audience got smart and learned how to block the ads in various ways. Of course, that left the business owners with a really big problem.A newer (and probably more effective approach in this digital technology age) is inbound marketing. Inbound marketing is the opposite of outbound marketing.Because they are coming to you willingly, they are prequalified and; therefore, they are customers who suit your business needs more closely. There are several different ways that you are able to reach your customers and to positively influence them.You can interact with your target audience over the Internet, through the various social media channels that you have chosen for your particular business, and various other means of online communication. The truth is that business people nowadays are too busy and too impatient to spend a lot of time on anyone or anything. If you can interact with them quickly and effectively, they will listen to you and they will keep coming back for more. It is a win-win situation.Take advantage of what is in front of youMost likely, by now, you recognize the importance of interacting with your target audience (and anyone connected to your target audience) online. Online interactions give you to opportunity to reach a very large number of people in the shortest amount of time possible. However, it is very important for you to understand clearly that even though you are involved with inbound marketing for your business and if you are seeing positive results from your marketing efforts, that in no way means that you should abandon your outbound marketing efforts.Traditional marketing is still very important and you should still retain that as part of your overall marketing strategy. In fact, the two types of marketing should work together and, if you work them correctly, you will see that they have a synergy that is very powerful and that achieves the results that you are hoping to achieve. Some of the marketing strategies that you will definitely not want to abandon are word-of-mouth, referral, and just plain open communication. They will all take you very far.The good thing about inbound marketing is that it will not eat into your budget very much at all. In many cases, you can achieve results from your inbound marketing efforts without spending any money at all. Of course, the price that you will have to pay is not in dollars. It is in time and effort, which are definitely valuable commodities for you as well. There are many different ways in which you can make a positive difference through your online marketing strategy.
Become an influencer via online marketing: You need to realize (if you haven’t realized already) that social media is an extremely powerful and influential tool. It behooves you to make the most of it and to leverage all that you can of social media for your business. You may (or you may not) be surprised at how much you can achieve through your social media efforts.
Increase your list of customers through your social media channels: The most popular social media channels can help you to increase your list of customers. If your branding is strong, which it definitely should be at this point, those social media channels will work in your favor. The fact is that people really want to interact through social media. It is quick, effective, and fun and many people are really interested in being a part of the whole social media scene.
Pay close attention to analytics: It is essential that you track your business’s progress extremely carefully. One of the many reasons why analytics are so important is that they allow you to understand what you are doing right and what isn’t working. They also allow you to identify trends and you can continue to hone what you are doing and you will see that the results will be positive.
Influence people so that they become loyal to your brand: Content really is king when it comes to your business’s success. People are not only interested in what you have to say but they are also extremely excited to tell you (and anyone else who is listening) what they think. They want to feel as though you value their opinions. And, why not? It is a human quality to want to be accepted and appreciated.
Position yourself so that you are top of mind for other people: Again, this goes back to the importance of content. If you share top-quality content with people on interesting, relevant topics, there is no doubt that people will be very interested in what you have to say and in how you say it. In fact, they will probably want to keep coming back for more and they will be excited about sharing your words with people whom they know and trust. That is exactly what you want to happen.
ConclusionWhen it comes to your marketing strategy for your business, it is important to remember that both traditional marketing and inbound marketing are important and your marketing strategy will be the most successful if you can use both marketing approaches together. Together, they will create an incredible buzz that people will not soon forget. If your story is sincere and told with heart, people will listen to what you have to say with pleasure. Together, there will be no stopping you!

Health Concerns are Growing but so is the Price of the CuresIn our modern day society many people are concerned about their health and whether or not they are getting enough nutrition in the foods they eat. Many people are getting FAT and as hard as they try to lose weight they seem to only get fatter. The problem is that they can’t lose weight or get health or balance blood sugar without providing the right nutrition and they can’t afford the nutrition because all the nutritional products available are very expensive!Why are the Good Nutritional Products so Expensive?Nutrition is found in food! The problem with modern day food is that there is not a good balance of nutritional in foods that we eat every day and the good foods we eat are often lacking in nutrition because of the hormones and quick growth fertilizers used. In order to get enough nutritional it is necessary to eat a lot of food and food is expensive. Nutritional products are made by taking food products that are highly concentrated in nutrients and dehydrating them or extracting the nutrition out of them. These concentrated amounts of food are put in pills or nutritional snacks like health bars and green drinks. Because of how much food it takes to extract such high amounts of nutrition it is expensive to produce these products.How can I Afford to Buy Quality Nutritional Products?The best way of getting true quality products at an affordable price or for “free” is to take advantage of the home based business opportunities that are hyped up! WHAT? Yes you heard me correctly. It is true that most home based business are pyramid schemes, MLMs, network marketing programs or distributorships. Most people have a very negative taste in their mouth from business opportunities that have failed and cost them sign up fees and investments that have hurt them in the long run. There are some people who make large amounts of money from such marketing schemes but the vast majority do not and therefore many relationships have been strained and many peoples reputations have been harmed by false financial promises from such businesses. BUT! Good nutrition has been made affordable for many people by these companies!If you find a company that is good quality you will almost inevitably find that it DOES NOT charge you a fee to become a customer. When the product is a good quality it will speak for itself! These are the nutritional products that you want to buy and they are FREE when your business pays you a second income that covers the price of the product you are using. The way you can find benefit is by NOT giving in to the hype of starting a new business and NOT trying to earn a second income. Your health is the real concern and your nutrition is best afforded when you do not build expectations of earning money but instead you benefit by referring just enough friends to try the product that you get a commission that will pay for your monthly dose of product.My Experience Proves that good Nutrition CAN be Technically Free!I have never made money from selling products through home based businesses but I have almost always been able to pay for my own purchases through referral bonuses that I received from sharing my products with family and friends and therefore my products have been free. You too can get free or affordable nutritional products by finding nutritional companies that offer referral bonuses for free without charging you to sign up! Try it you will see!

The results of this past election proved once again that the Democrats had a golden opportunity to capitalize on the failings of the Trump Presidency but, fell short of a nation wide mandate. A mandate to seize the gauntlet of the progressive movement that Senator Sanders through down a little over four years ago. The opportunities were there from the very beginning even before this pandemic struck. In their failing to educate the public of the consequences of continued Congressional gridlock, conservatism, and what National Economic Reform’s Ten Articles of Confederation would do led to the results that are playing out today.. More Congressional gridlock, more conservatism and more suffering of millions of Americans are the direct consequences of the Democrats failure to communicate and educate the public. Educate the public that a progressive agenda is necessary to pull the United States out of this Pandemic, and restore this nations health and vitality.

It was the DNC’s intent in this election to only focus on the Trump Administration. They failed to grasp the urgency of the times. They also failed to communicate with the public about the dire conditions millions have been and still are facing even before the Pandemic. The billions of dollars funneled into campaign coffers should have been used to educate the voting public that creating a unified coalition would bring sweeping reforms that are so desperately needed. The reality of what transpired in a year and a half of political campaigning those billions of dollars only created more animosity and division polarizing one extreme over another.

One can remember back in 1992 Ross Perot used his own funds to go on national TV to educate the public on the dire ramifications of not addressing our national debt. That same approach should have been used during this election cycle. By using the medium of television to communicate and educate the public is the most effective way in communicating and educating the public. Had the Biden campaign and the DNC used their resources in this way the results we ae seeing today would have not created the potential for more gridlock in our government. The opportunity was there to educate the public of safety protocols during the siege of this pandemic and how National Economic Reform’s Ten Articles of Confederation provides the necessary progressive reforms that will propel the United States out of the abyss of debt and restore our economy. Restoring our economy so that every American will have the means and the availability of financial and economic security.

The failure of the Democratic party since 2016 has been recruiting a Presidential Candidate who many felt was questionable and more conservative signals that the results of today has not met with the desired results the Democratic party wanted. Then again? By not fully communicating and not educating the public on the merits of a unified progressive platform has left the United States transfixed in our greatest divides since the Civil War. This writers support of Senator Bernie Sanders is well documented. Since 2015 he has laid the groundwork for progressive reforms. He also has the foundations on which these reforms can deliver the goods as they say. But, what did the DNC do, they purposely went out of their way to engineer a candidate who was more in tune with the status-quo of the DNC. They failed to communicate to the public in educating all of us on the ways our lives would be better served with a progressive agenda that was the benchmark of Senators Sanders Presidential campaign and his Our Revolution movement. And this is way there is still really no progress in creating a less toxic environment in Washington and around the country.