US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%

US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 1.14%. While S&P 500 was trading at 3,701.66, up by 0.98% and Nasdaq Composite 10,690.60 was also up by 0.71 per cent

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US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%
Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. Source: Reuters
US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 345.25 points or1.14 per cent. While S&P 500 was trading at 3,701.66, up by 35.88 points or 0.98 per cent and Nasdaq Composite 10,690.60 was also up 75.75 points or 0.71 per cent. A Reuters report said that today’s strength was on the back of a report which said the Federal Reserve will likely debate on signaling plans for a smaller interest rate hike in December, reversing declines set off by social media firms after Snap Inc’s ad warning.

Source: Comex

Nasdaq Top Gainers and Losers

Source: Nasdaq

Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. The BSE Sensex ended at 59,307.15, up by 104.25 points or 0.18 per cent from the Thursday closing level. Meanwhile, the Nifty50 index closed at 17,590.00, higher by 26.05 points or 0.15 per cent. In the 30-share Sensex, 13 stocks gained while the remaining 17 ended on the losing side. In the 50-stock Nifty50, 21 stocks advanced while 29 declined.

Fashion Development – A Historical Exposition

Fashion has been an age long phenomenon that has always surfaced in every human society across the world. Human beings all over the world have great need to cover themselves and also makeup in order to look good. Fashion trends have always showcased in every nation on a regular basis. Different kinds of fashion accessories and other fashion related products have continued to be in great demand all over the world.Actually, fashion development has been a progressive thing. Generally, the term fashion refers to popular styles and practices seen in the area of clothing, makeup, footwear, furniture and accessories. However, the term mainly refers to clothing, makeup and accessories when considered in a strict sense. The development of fashion can be considered in four major phases namely, ancient, medieval, industrial revolution and contemporary phases. Let’s examine each phase.Ancient Phase
Fashion development in the ancient phase dates back to the pre-historic era when people made use of local materials in producing the cloths they put on. In those days, animal skin and fur were mainly used. This was seen in ancient historical era of various cultures of the world. In the ancient era, cultural traditions influence the kind of styles and patterns used in the production of local wears. There was no widely accepted pattern or approach used. Clothing materials were either homemade or handmade.Medieval Phase
The medieval phase in fashion development made a great impact in the history of fashion all over world. The era witnessed the emergence of local tailors and other dressmakers who used local fabrics in the production of different kinds of fashion attires. Fashion production in the period continued to improve from one level to the other. The renaissance period of 14th to 16th centuries that marked the end of the middle ages also made great impact in fashion development. During this period, great ideas about fashion started springing up in the lives of great men and women who later become famous fashion designers.Industrial Revolution Phase
Fashion development got a huge boost during the period of industrial revolution that swept across Europe and America in the 18th century. It was a great period of change which saw the introduction of diverse methods of production. There was a widespread adoption of diverse kinds of industrial methods of mass production in the era. Mass production of fashion products became the order of the day in the period. Several big fashion firms emerged both in Europe and in the US during the era. Diverse kind of approaches and patters were also introduced in fashion production during the period. Several attires, wears and fashion accessories were also produced. Great fashion designers also emerged during the era.The Contemporary Phase
After the industrial revolution, the contemporary period came to the fore. It all started in the early 20th century and also entered into the modern day era as well. Fashion development in this era has actually reached its pinnacle. The world is now witnessing the establishment of fashion plants in various countries. Great manufacturers of fashion products have also emerged. Sophisticated sewing machines and other tools have been invented for mass production of fashion products. Diverse kinds of approaches and patterns are also introduced in the fashion industry. Many countries now import and also export fashion products.In all, fashion development is indeed a continuous process. It moves from one stage to the order. The world is now witnessing the development of fashion in the ever dynamic internet technology. Lots of fashion designers and their companies now operate online. The future is indeed very bright for fashion production across the world.

Effectively Growing Your Digital Marketing

In the past, if you owned a small, or even medium-size, business, you may have been able to get away with very little marketing. Well those days are gone. Not only do you need to market nowadays (no matter what size business you own) but you need to be involved in many different types of marketing. They are all a part of your marketing strategy.The changing approach to marketing for your businessIn days gone by, the marketing approach that business owners used was outbound marketing. With outbound marketing, the advertiser placed ads in various places (print ads, television, radio, etc). Although that marketing approach worked for a long time, eventually, the target audience got smart and learned how to block the ads in various ways. Of course, that left the business owners with a really big problem.A newer (and probably more effective approach in this digital technology age) is inbound marketing. Inbound marketing is the opposite of outbound marketing.Because they are coming to you willingly, they are prequalified and; therefore, they are customers who suit your business needs more closely. There are several different ways that you are able to reach your customers and to positively influence them.You can interact with your target audience over the Internet, through the various social media channels that you have chosen for your particular business, and various other means of online communication. The truth is that business people nowadays are too busy and too impatient to spend a lot of time on anyone or anything. If you can interact with them quickly and effectively, they will listen to you and they will keep coming back for more. It is a win-win situation.Take advantage of what is in front of youMost likely, by now, you recognize the importance of interacting with your target audience (and anyone connected to your target audience) online. Online interactions give you to opportunity to reach a very large number of people in the shortest amount of time possible. However, it is very important for you to understand clearly that even though you are involved with inbound marketing for your business and if you are seeing positive results from your marketing efforts, that in no way means that you should abandon your outbound marketing efforts.Traditional marketing is still very important and you should still retain that as part of your overall marketing strategy. In fact, the two types of marketing should work together and, if you work them correctly, you will see that they have a synergy that is very powerful and that achieves the results that you are hoping to achieve. Some of the marketing strategies that you will definitely not want to abandon are word-of-mouth, referral, and just plain open communication. They will all take you very far.The good thing about inbound marketing is that it will not eat into your budget very much at all. In many cases, you can achieve results from your inbound marketing efforts without spending any money at all. Of course, the price that you will have to pay is not in dollars. It is in time and effort, which are definitely valuable commodities for you as well. There are many different ways in which you can make a positive difference through your online marketing strategy.
Become an influencer via online marketing: You need to realize (if you haven’t realized already) that social media is an extremely powerful and influential tool. It behooves you to make the most of it and to leverage all that you can of social media for your business. You may (or you may not) be surprised at how much you can achieve through your social media efforts.
Increase your list of customers through your social media channels: The most popular social media channels can help you to increase your list of customers. If your branding is strong, which it definitely should be at this point, those social media channels will work in your favor. The fact is that people really want to interact through social media. It is quick, effective, and fun and many people are really interested in being a part of the whole social media scene.
Pay close attention to analytics: It is essential that you track your business’s progress extremely carefully. One of the many reasons why analytics are so important is that they allow you to understand what you are doing right and what isn’t working. They also allow you to identify trends and you can continue to hone what you are doing and you will see that the results will be positive.
Influence people so that they become loyal to your brand: Content really is king when it comes to your business’s success. People are not only interested in what you have to say but they are also extremely excited to tell you (and anyone else who is listening) what they think. They want to feel as though you value their opinions. And, why not? It is a human quality to want to be accepted and appreciated.
Position yourself so that you are top of mind for other people: Again, this goes back to the importance of content. If you share top-quality content with people on interesting, relevant topics, there is no doubt that people will be very interested in what you have to say and in how you say it. In fact, they will probably want to keep coming back for more and they will be excited about sharing your words with people whom they know and trust. That is exactly what you want to happen.
ConclusionWhen it comes to your marketing strategy for your business, it is important to remember that both traditional marketing and inbound marketing are important and your marketing strategy will be the most successful if you can use both marketing approaches together. Together, they will create an incredible buzz that people will not soon forget. If your story is sincere and told with heart, people will listen to what you have to say with pleasure. Together, there will be no stopping you!